Starting on Sept. 16, fans can purchase this ‘baconic’ collaboration at select retailers nationwide
The makers of HORMEL® BLACK LABEL® Bacon are introducing the category’s first-ever co-branded bacon in partnership with CINNAMON TOAST CRUNCH™ cereal, and the combination of sweet and salty never tasted better. The limited-edition product delivers a crisp, sugary crust with a delicious balance of cinnamon, sugar, salt and savory bacon taste. CINNADUST™ seasoning blend is hand-rubbed onto thick-cut bacon and held overnight for optimal flavor.
Two brands with a passionate fanbase, this craveable collaboration is meant for snacking, pairing and enjoying during any hour of the day. As the boldest of all bacon brands and a leader in product and flavor innovation, the makers of HORMEL® BLACK LABEL® Bacon bring unrivaled expertise to the partnership with CINNAMON TOAST CRUNCH™ — an iconic cereal from General Mills with a cult-like following. BLACK LABEL® CINNAMON TOAST CRUNCH™ Bacon officially takes bacon to the next level.
“Sweet and savory is such a classic combination, and blasting BLACK LABEL® bacon with our CINNADUST™ seasoning blend is a no-brainer to deliver the epic flavor our fans love in even more ways,” said Brandon Tyrrell, senior marketing manager for CINNAMON TOAST CRUNCH™ cereal.
